Press Release

Brand

2023-11-09
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FILA launches 2023 Milano Down Collection

FILAMilanoDownCollection
FILA Milano Down Collection

FILA announced on Nov. 9 the launch of its 2023 winter season Milano Down Collection with global brand ambassador and actress Han So-hee, who features in the collection’s global campaign video released on the same day.

 

The Milano Down Collection of jackets and outerwear by FILA has been incredibly successful for the brand. In 2022, the collection sold out almost as soon as it was released. For 2023, the styles have been upgraded with a glossy, soft-to-touch fabric, and feature chic semi-cropped and full silhouette features. Elegant design elements drawing on FILA’s Italian and sportswear heritage meet functionality, including an exceptionally snug fit and premium, Responsible Down Standard (RDS) certified goose-down fillers that are lightweight, warm, and very cosy.

 

The 2023 Milano Down Collection comprises a Hooded Short Down Jacket with a detachable balaclava hood in six colours (ivory, black, light blue, light violet, dark brown, and lavender), a Short Down Jacket and Down Vest in three colours (black, blue, and khaki), and three kinds of bags and gloves in the same materials. Contrast linings and exterior colour blocking bring dynamism to the pieces when mixed and matched.

 

Han So-hee brings her unique charm and style to the Milano Down Collection campaign video. She is seen confidently strolling down an urban street as a larger-than-life figure, rugged up against the cold in her Milano Down jacket. The video conveys the message that the pieces are not just fashion items, but protection against the elements and with a volume that boosts the wearer’s confidence.

 

The video will be shown on TV, online and all SNA channels, and the Milano Down Collection will be available to purchase at FILA Korea’s official online store and offline stores throughout Korea.

 

“Han So-hee’s unique style is a perfect fit for the Milano Down Collection,” said a FILA representative. “We are confident the collection will be a hit with those looking for a different type of down jacket this winter. The styles are trendy yet luxurious and have all the functional features to keep you warm in the coldest months of the year.”

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